Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Force.com Sites Unleashed !
In today's keynote and as reported recently, salesforce.com released the capability to create and run web based apps available to those outside of your company. There were a ton of cool demonstrations shown today and we built many of them. We'll...
Read more about Force.com Sites Unleashed !...Comfortably numb…
Though being one of the best songs ever by Pink Floyd when Roger Waters was still with the band it should have little to do with how a business or for that sake the biggest administration in the world is run....
Read more about Comfortably numb…...What’s a Design Strategy look like?
Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations...
Read more about What’s a Design Strategy look like?...Google AdSense Reports in Analytics
AdSense publishers will soon have access to extremely detailed stats about ads via Google Analytics reports.
You’ll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc. For more, check this...
Read more about Google AdSense Reports in Analytics ...The New Rules of VIRAL Marketing
We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, “one person sends it to another, then that person sends it to yet another,...
Read more about The New Rules of VIRAL Marketing ...Hiring and Keeping Staff - The Silver Bullet
Difficulty is mounting for most businesses to hire and retain key staff.The reasons are many and often hard to manage. For example, when skilled workers retire due to age, there is no simple solution to replace them, nor to retain their skills and...
Read more about Hiring and Keeping Staff - The Silver Bullet...